Statistics on consumer mobile usage reveal that people are addicted to their smartphones. The percentage of time spent using mobile media is astonishing. It has been estimated that individuals spend around 90 percent of their time using apps. And they are not even trying to find a way to justify the habit. Catering to the needs of mobile users is essential nowadays. If you want to stay in business, you have no choice but to devise a mobile strategy. Technology is continually changing, but consumer habits are pretty much the same. What you need to do right now is to incorporate mobile devices into your corporate strategy. If you don’t really see the point, continue reading and understand its true value.
Reasons why you absolutely need a mobile strategy
You want to be successful, as does every entrepreneur. If this is the case, think about devising a mobile strategy. Winning sales and customers is hard enough in the absence of a plan of action. If you seriously think that a mobile strategy is a waste of time, you need to take into consideration the following grounds:
1. Gaining and retaining a competitive edge over the competition
According to Mandreel, a mobile strategy will help you become more competitive. Marketing on, with, or through a mobile device maximizes efficiency and increases your products and services’ appeal. Wake up and understand that the world does not revolve around you. There are plenty of other companies offering the same thing and you need to stand out. Offering products and services online is a sure way to do that. There is nothing that consumers like best than using their mobile phones for shopping.
2. Maximizing your reach
Are you looking for new ways to increase your exposure? There is no better time like the present to engage in mobile marketing. Web browsing accounts for more than a third of the total traffic around the world and desktop use is quickly declining. Owning a mobile device, such as a smartphone or tablet is not limited to a specific age anymore. The window of opportunity to win over customers is a small one and you should better take advantage of it while it is not too late.
How to set up a mobile marketing campaign
The first thing that you need to do is get in touch with a PR agency Jakarta. Experts do not buy ads, they do not write your story, but they do promote their clients and make them successful. There are many things that you can do yourself. You can start with setting up a mobile website, if you do not already have one, of course. It is necessary to have a separate site, one that is independent from your regular one. Equally important is to have your own mobile app. A mobile application represents a direct marketing channel. It provides information about pricing, offers search features, and, last but not least, brings news. Having a dedicated app is more affordable than ever, so what are you waiting for?